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Why Your Business Needs a Powerful Domain Name (And How to Choose One)

Nov 1, 2019 | Commentary

It is proven that our short-term memories can often have a hard time retaining certain information, especially if our attention can be quickly swayed by the next passing distraction. This is why it is key to choose a domain name that has enough power to stand out in the minds of potential clients. The domain name that you choose should convey an important meaning that is associated with your company, while also remaining simple and straightforward.

Key Takeaways:

  • Great marketing takes an individual’s short-term memory into consideration to account for positive impact
  • Associations are a powerful thing, make sure all avenues of your brand are relevant and cohesive
  • Some people aren’t great at spelling, stretched creativity can backfire if your brand is difficult to pronounce or spell

“It all starts with your domain name – the beginning of your online elevator pitch.”

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