Design & Digital Marketing Digest

Good brand storytelling reflects all that a brand is, from its history to its characters and its mission. It is not simply about products and services. One way to approach brand storytelling is by providing data-driven insights. A second method is to focus on audience...

As 2020 nears, you might be thinking of ways to improve your website and give it a fresh look in the new year. For starters, determine which three objectives that you have for your users on your site. Create a solid plan for your site's structure in all it will...

Creating unique content online is almost impossible to do However, you can use variables in your content that make it stand out from the rest. Ensure that your website or business has a distinct brand voice that can be recognized by web users. Nearly all of the top...

Marketers in the service industry often seek fresh lead generation ideas There's always gated content, offering visitors content in exchange for contact information. Guest blogging or the opposite, sponsored content are usually effective. Don't forget video marketing...

For brick-and-mortar stores, lead generation through cold calls and cold emails just doesn't cut it. There are several unconventional methods that work, however. One is leveraging know-how videos on YouTube or Vimeo. Another option is to follow the leads of Macy's and...