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Turn reviews into business intelligence with AI-powered review platforms (VB Live)

Dec 21, 2019 | Commentary

A man with a surprised expression wears bright green glasses and a white shirt with a black tie. He is holding and pointing at a laptop, showcasing his latest Petaluma digital marketing strategy, standing confidently against a plain backdrop.

Consumer reviews are vital for a business to discover their strengths and weaknesses, yet can be time-consuming and difficult to organize. With new advancements in Artificial Intelligence, programs and algorithms can comb through reviews, and identify these pain points automatically. As consumers review, the algorithm builds on itself to get smarter and better analyze, and even predict, the data from any future reviews. This loop of feedback from customers gives companies insight into their business strategy.

Key Takeaways:

  • Customer reviews are essential for the growth of a business.
  • Negative reviews are just as helpful as positive ones and should not be taken down.
  • A smart review platform can help in highlighting where the company needs to pay attention.

“On the consumer side, reviews help shoppers make decisions about what product or service they want to buy, and who they want to buy from.”

Read more: https://venturebeat.com/2019/10/03/turn-reviews-into-business-intelligence-with-ai-powered-review-platforms-vb-live/

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