Facebook surprisingly has a large toolbox full of ad features that many marketers are unaware of. Pixel Helper, for instance, is a Chrome extension created by Facebook that helps advertisers troubleshoot any issues with their pixel. Their Campaign Budget Optimization tool has been available since November of 2017, and it helps you balance your budget among all of your different ad campaigns. You can also target audiences in certain locations by utilizing a built-in map.
- If your image has too much text attached to it, then it is less likely to be shown graciously among Facebook and Instagram. The cutoff is typically 20%. Image Check Tool can help you calculate this.
- Audience Insight is a feature located under the Analyze and Report option on Facebook, and it can help you evaluate your consumer data.
- If you are using a lifetime budget on Facebook, you can utilize their ad scheduling option to automate future campaigns.
“Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for the right campaign.”