If you want to form an authentic connection with your targeted audience, you’re going to have to relay a narrative that is truthful, engaging, and memorable. The first step is to find out what your core values are as a team, and develop ways to present these values into your brand’s story. Also try to embed your company’s history in the story to help stick to the key aspects of your company’s traditional stance. You should also address the concerns of your consumers by reviewing recent reviews.
- Your brand’s story is not the same as your “About Us” page, or facts and statistics surrounding your company.
- You can start to find your company’s primary value by asking three teammates to write down what they think the top five values of the company are.
- Address the needs of your consumers in your story by digesting everything that they’ve been saying in recent reviews.
“You may not think this is something you want to advertise, but the truth is, the human struggles behind the logo are sometimes what consumers respond the most to.”