The Ben Franklin effect is a psychological phenomenon where getting someone to do a small favor increases the likelihood they’ll do a big favor for you later on. Marketers can follow this approach as a way to obtain favorable Google reviews. First, invite customers to complete a very brief survey about your products or services. Use the responses to identify your most positive customers. Next comes the big favor: send an email asking them to write a Google review. Make sure you sound appreciative rather than manipulative. The positive Google reviews you receive from this approach will increase trust in your brand.
- There are various techniques for soliciting reviews, such as starting by asking for small favors and building from there.
- Genuine reviews and ratings will lend you credibility and increase engagement with your business.
- Customers that assist you are more likely to be loyal in the future.
“Most people think they are good people, and they will say YES to a help request to brighten their good self-image.”