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How to Increase Customer Loyalty and Get More Google Reviews With These Psychological Hacks

How to Increase Customer Loyalty and Get More Google Reviews With These Psychological Hacks

Jan 27, 2020 | Commentary

The Ben Franklin effect is a psychological phenomenon where getting someone to do a small favor increases the likelihood they’ll do a big favor for you later on. Marketers can follow this approach as a way to obtain favorable Google reviews. First, invite customers to complete a very brief survey about your products or services. Use the responses to identify your most positive customers. Next comes the big favor: send an email asking them to write a Google review. Make sure you sound appreciative rather than manipulative. The positive Google reviews you receive from this approach will increase trust in your brand.

Key Takeaways:

  • There are various techniques for soliciting reviews, such as starting by asking for small favors and building from there.
  • Genuine reviews and ratings will lend you credibility and increase engagement with your business.
  • Customers that assist you are more likely to be loyal in the future.

“Most people think they are good people, and they will say YES to a help request to brighten their good self-image.”

Read more: https://www.jeffbullas.com/get-more-google-reviews/

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