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The Importance of URL Structure For SEO (And How To Use It)

Jan 29, 2020 | Commentary

A laptop on a wooden desk shows "ONLINE ADVERTISING" on the screen, hinting at the expertise of Santa Rosa web design. Nearby are glasses, a smartphone, and a person with a tablet. Through large windows, a cityscape of modern buildings stretches into the distance.

The best URL for good SEO optimization is going to average between 35 and 40 characters. This is what the top ranked Google URL's are at the moment. This means that you don't need extra junk at the end of your URL because it's going to get ignored anyways. Consider using punctuation in your URL titles. Do not put dates in your URL's because they will be useless identifiers as far as search engine optimization goes. This also adds to the length in a way that you could use for keywords that will actually boost your content.

Key Takeaways:

  • SEMrush’s “Keyword Magic Tool” will help you find keywords and figure out which ones are easiest to rank in.
  • The top ranked URLs consist of between thirty-five and forty characters.
  • According to Backlinko, there's a notable correlation between shorter URLs and higher rankings.

“Increasingly, Google is replacing URLs in search results with breadcrumb displays.”

Read more: https://www.jeffbullas.com/url-structure-for-seo/

AdobeStock 311145638
website design
A photo of a notebook and pens on a concrete floor.
Two women working on a laptop, creating user-centric websites with trendy web design.
A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.
An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.
A woman sitting on the floor in a museum, working on her laptop.
A group of people from West Coast sitting around a table looking at a laptop.
A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.
A person working at a desk with a computer screen in California.
A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.
Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.
An iPad featuring the Petaluma Historical Library & Museum.
A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.
A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.
A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.
A web page with a blue background.
A black and white photo of a person using a laptop in California.
e-commerce
A compelling computer monitor that sells with purple lights on it.
A man is using a laptop and a tablet to design a website in California.
A tranquil oasis with a white desk and a laptop.
A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.
A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.
A group of people writing killer headlines around a laptop in a conference room.
A tablet displaying engaging content, alongside a notebook and pen on a wooden table.
website design
A woman using SEO tools to analyze data on her laptop in front of a plant.
A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.
Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an
Business video marketing on a desk using creative ways.
PPC campaigns
A woman managing her online reputation while working on a laptop with a cup of coffee.
A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.
A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.
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