For a majority of marketers, blogging is their top inbound marketing priority. But it is not enough for you to have a blog; its content needs to be valuable. First, your blog should focus on a topic that will reach many people, but it relevant to your business. You need to pick a blog host that offers the right features for your needs. Then you register your blog’s domains, subdomains, and subdirectories. You have to decide who will write for your blog and manage it. The blog’s content must be compelling and valuable. The blog also has to have an appealing design.
- Data shows that more than half of marketers consider blogging an inbound marketing priority.
- Good blog writing puts a spotlight on a brand making potential customers far more aware of it.
- Good blog writing is also cited as an ace in the hole when it comes to creating conversions.
“The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.”