If it weren’t for the presence of organic search results, popular engines such as Google would not provide results that are as targeted as they are now. Google has the ability to provide these organic results through means such as crawling, indexing, machine learning, user intent, and algorithms. Indexing, to start off, is the term used to describe how a webpage’s content is put into Google’s search engine result pages (SERPs). Your page should be optimized to rank higher in these SERPs through adjusted titles and descriptions that are more SEO-friendly.
- Before you can optimize your website for search engines you need to know how search engines work.
- Indexing is the most basic way that you can get your foot in the search engine door.
- The more important your site is and the faster it is the more resources Google will use to research it.
“So we must understand how search engines work to fully understand how to optimize for them.”