Social media is now one of the primary tools that marketers use to engage and network with their current and future clientele. Did you know that in the year of 2019 alone, there are over 3.48 billion social media users worldwide? This statistic isn’t even the most staggering one to date. Over half (54%) of users on social media report that they specifically use social media to research various products. Not only that, 91% of social media frequenters access the popular platforms through their mobile devices.
- Social media is imperative for a business to network to potential customers and engage with their audience.
- About half of all social media users have said they follow brands to discover new products.
- Since social media is so personal, businesses need to provide exceptional customer service to their consumers.
“Social media isn’t just for fun. More than half of people are actively using it as a part of their buying process.”