Brands are more than just a name. They are almost a living being; engaging with audiences and forming a persona of their own. Therefore, in order for a brand to succeed, it’s best to be unique. For example, brands could change their domain name from a “.com” to a lesser suffix, and perhaps people will remember it. In combination with this shift in domain name, embracing the trends of today will make a brand more memorable, and more profitable.

Key Takeaways:

  • Changing your domain name is one way to reinvent your brand.
  • A .online domain name is widely recognized and a good choice for business.
  • Changing your domain to a .online domain is a simple but powerful chang.e

“The truth of the matter is, powerful brands are complex. They are not just a name, a product or a slogan. A brand is all of these things and more.”

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