Posting relevant content in a consistent manner is imperative when running successful social media marketing campaigns. Unfortunately, keeping track of what you post and when you share it can be quite overwhelming. Utilizing social media calendars can not only help you plan and organize these posts, but also integrate automated tools when necessary. Trello is a great example of a reliable social media calendar that helps users organize their posts through assignment cards, boards, and lists.
- Plan what content you are going to add weeks out in your social media calendar. It helps you avoid the last minute scramble and keeps your posts fresh.
- With a social media calendar you can plan your content for each platform instead of repeating.
- With a social media calendar you can keep track of things people celebrate and fun items like celebrating a National Day.
“Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results”