Your link-building strategy probably already includes basics like fixing broken links, creating interesting content, and adding your site to web directories. Unfortunately, these tactics aren’t sufficient. To do more, you need to give back. Examples of this are guest blogging at other relevant sites and being active on popular forums (e.g., Reddit, Quora). Another good practice is to write product reviews and testimonials. Getting involved in a community project, and encouraging customers and prospects to do the same, helps build trust in your business. Last, consider offering freebies, whether it be an e-book, printable list or something else. Take these ideas and customize them to best suit your needs, and you’ll build links by giving back.
- Guest posting on someone else’s blog can be a great way to acquire links, provided your guest articles are high quality.
- Offering useful reference materials, tools and similar resources can help you get more links.
- Write and post reviews for the products and services you use for your own business.
“Share your involvement with your customers and prospects by publishing blog posts, updating your website, sharing on social media (don’t forget to use appropriate hashtags!), and using email campaigns.”