In the digital marketing space, there are some current website trends that can't be ignored if you want your business to succeed. Recently, Facebook, Google, Amazon and Apple have all invested billions of dollars in improving upon their AI assistants. That's because by 2020, 50% of all website searches are going to be powered by voice. So it makes sense that website managers need to stay on top of the most recent developments in Voice User Interfaces. Another concept that cannot be ignored is pricing. One reason people visit your website is because they want to know the price of your goods or services. Make this process simple and seamless and you will be far ahead of the game.
Key Takeaways:
- Video content will continue to become more important during 2020, and by 2021, it will account for more than 80 percent of web traffic.
- Potential buyers will become increasingly insistent on seeing clear, specific pricing information on brand websites.
- AI-powered chatbots and virtual customer assistant programs will continue to proliferate.
“A VUI makes spoken human interaction with computers possible. It uses speech recognition to understand spoken commands and answer questions, and typically text-to-speech to play a reply.”
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