Websites can have high bounce rates for a variety of reasons. A user is more apt to leave the site quickly if the page is slow to load, or if there was a technical error causing the page not to load properly. Sometimes this can happen do to a bad link from the referring site. Users are often quick to leave the page if the title leading to the page was false or misleading. It is important to make it easy for users to browse your site in order to avoid high bounce back rates.
- The bounce rate gets its name from the fact that it specifically cites those browsers that bounce away from a site after just a scant perusal.
- Data suggests its within the norm for most websites to experience between a 26 to a 70% bounce rate.
- If your site’s numbers are falling outside these parameters odds are something is broken.
“Fixing site speed is a lifelong journey for most SEO pros and webmasters, but the upside is that with each incremental fix, you should see an incremental boost in speed.”