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3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

Jun 29, 2017 | Commentary

Looking for ways to give your digital marketing strategy a boost? This article by discusses three topics to help you out. Reading the article you will learn about using customer reviews to boost your online reputation. Who doesn't like to read great reviews? You'll also learn about curating social media to boost your followers' engagement. Liking, tagging, and commenting are important. Lastly, the article suggests sprinkling in ideas from customers and other influencers to develop your blog posts using crowd-sourcing methods.

Key Takeaways:

  • A good way to improve your company's reputation online is by sharing your customers' positive reviews and recommendations on social media.
  • Use social media activity to increase your company presence, such as liking, commenting on, and sharing customer posts that tag your company and your locations.
  • Let outside influences inspire your blog content. Source ideas from customer questions, industry trends, and other contributing bloggers.

“Writing blog posts can take a lot of time – you have to find ideas, research them, then somehow squeeze the time into your day to actually write the post.

It can seem daunting, but content marketing is 62% cheaper than other forms of marketing – and can bring in 3x more leads.

Luckily, it’s not too difficult to crowdsource ideas and use user-generated content (content your customers or followers post) to create blog posts.”

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