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Why You Should Be Letting Customer Reviews Define Your Brand

Jan 12, 2018 | Commentary

To guide our marketing plan, we need a very well-crafted statement of the type of business we are in, the type of customers we serve and how we serve them. That’s an example of defining your target audience. It’s a basic example, but businesses go through that process so they have more success. It doesn’t make sense to try to please everyone. Marketers are constantly competing for their prospects’ and customers’ attention. More likely than not, your brand will be buried under spammy advertising messages.

Key Takeaways:

  • The first step of 9 out of 10 customers who purchase a product is to read the online reviews for the product.
  • Companies should monitor the reviews posted about their products and quickly reply to both good and bad reviewsl
  • Companies can establish their presence online by putting their company on platforms like Craigslist and Yelp.

“According to a study by Aspect Software, 76 percent of consumers say they view customer service as the true test of how much a company values them.”

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