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Why Obtaining Backlinks is a Lot Like Networking

Jan 17, 2020 | Commentary

Building backlinks is a crucial part of a successful SEO strategy, as links from reputable sites tell Google that your own site is reputable too. If you don't know how to go about obtaining backlinks, it helps to think of it as networking. Start by asking your best customers. Then look to businesses that are existing partners or suppliers and ask if they'd be willing to swap links. Your existing networks – alumni associations, the Chamber of Commerce, etc. – are a source of connections that can turn into site links. Also consider sponsoring a local event or working to get mentioned in the local media. Ultimately, treat backlink building as an extension of your networking efforts.

Key Takeaways:

  • When you have an array of reputable backlinks attached to your site, it suggests that your site too is reputable.
  • Having good backlinks tends to assure good search engine rankings in the same way that good references tend to push your resume to the top of the heap.
  • Local businesses can often obtain valuable backlinks merely by checking out other local reputable businesses and networking.

“Local events are a great way to get your name out there in the community. It shows that you’re invested in the town or city where you’ve decided to open up shop, and having your name attached to a good cause never hurt any small business!”

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