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Website Optimization Tips to Help Nonprofits Increase Online Donations During the Season of Giving

Jan 1, 2020 | Commentary

Towards the end of the year people are more inclined to donate, especially if they're in a position to do so. The holidays are always a time where people want to give. But, what if you have a non profit that doesn't seem to be getting a lot of donations? The problem here is, that you probably haven't clearly outlined what your mission is and what the donation will do. No matter what the experience has been on your website people don't want to be taken to third party websites to make a donation. This is especially true without more information about where that is going.

Key Takeaways:

  • One simplistic form of online donation makes use of a donor button which takes the donation giver to a third-party site to make their donation from.
  • This type of charitable giving is quick, but it does nothing to explain how donations are put to use.
  • Heatmaps provide valuable metrics, as they clarify the extent to which browsers are interacting with online content.

“Here at Northwoods, we work with a variety of nonprofits and 501(c)(3) organizations on their website and digital initiatives. These organizations by and large rely on donations of time and money to be successful in continuing their causes and missions.”

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