As Google has become better at recognizing SEO manipulation, it has become harder obtain quality links. The solution to this problem lies in employing traditional PR techniques. Begin by identifying key target publications and see what they are already writing about. Use this as the source of your ideas, but add your own take. You’ll need to come up with a clever way to attract journalists’ attention, as they are expert in spotting PR campaigns. Create a page at the website that contains important information. Use link tools to identify those who might write about your story, then contact them. Many will want to write about your story and will include links in their articles.
- Find a way to separate your campaign from others by personalizing your content
- Utilizing things that have already been done can prove for a great creative spark
- Take the leap and start to promote your content with professionals once it is ready
“If you take a step back and approach your link building activity with a more general marketing hat on, then you start to look at ways that naturally drive links along with it.”