Google analytics can be a very beneficial thing to have to figure out where your web page traffic is being generated from. It can also give you insight to why certain people may or may not have decided to do business with you. Where it could go wrong is if google analytics is inaccurate, then it could be giving you false information that you think is accurate and on the basis of that information could lead you to make decisions that end up being all wrong for you when you thought they were right.

Key Takeaways:

  • There is a chance that the data you are using to analyze your website is inaccurate and you do not have a clear picture with what your website is actually performing like.
  • When you set up Google Analytics you can gain real insight into what kind of traffic your website is generating.
  • Set up Google Analytics to work with you to create the information you want to know about, such as filters, and engagement audiences. The product will do the work with a smart set-up.

“the very last thing you want to do is make important business decisions about your website based on data that isn’t painting a true picture of how many people are visiting your website”

Read more: https://www.impactbnd.com/blog/google-analytics-checklist-website-accurate-reporting

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