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A business practices blog discusses how to improve a company’s marketing strategy in the online world. The person should make consider two goals. One is the proper objectives for the business. In order to do this properly one should find out what is current in the industry, and obtain historical information. The second goal is track the person’s own progress. One should identify key performance indicators (KPI) and figure out the best way to measure these KPIs.

Key Takeaways:

  • It’s important to set goals, for your business as well as internal progress.
  • The internal progress goals should steer you towards accomplishing your business goals.
  • Learn from the failures and improve your strategy. Sometimes it’s necessary to take a risk and experiment.

“To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you’re headed.”

Read more: https://moz.com/blog/how-to-make-sure-your-digital-marketing-strategy-is-results-driven