Businesses wishing to interact with their audience and raise their search engine results might consider using video marketing.   It can be hard to step out of your comfort zone in that way, but it can have a huge impact!  We’ll look at how video marketing can be used for SEO, as well as how a single quick video can be transformed into 10 or more additional types of content!

How video marketing is useful for SEO and getting your website ranked:

• It enhances user experience: Websites that are shown to offer a positive user experience are given priority by Google and other search engines. Videos on a business website can greatly enhance potential client’s user experience by providing a dynamic and engaging way to view content and information. Videos can be used to showcase products, provide tutorials, or offer behind-the-scenes looks at a company. Additionally, videos allow for a personal touch and can humanize a brand, making it more relatable to viewers. Video based content has the ability to hold viewers’ attention for longer periods of time, increasing the likelihood that they will engage with and remember the content. And a huge benefit is that videos can be optimized for search engines and can help boost a website’s search engine ranking.
• Increase time on page: Videos can encourage viewers to stay on your website longer, which tells search engines that it is valuable and deserving of being ranked higher in the search results.  Incorporating video content on your website can greatly enhance the user experience by keeping visitors engaged and on the page for longer periods of time. Videos can be used to showcase products, demonstrate services, or provide educational information in an engaging and visually appealing way. This not only helps to keep visitors on the page, but it can also increase the likelihood of them returning to the site in the future. In addition, search engines track how long visitors stay on a page, and longer engagement times can indicate higher quality content, which can lead to better search engine rankings.
• Increase social media shares: The use of video content on a website can increase the likelihood of social media shares for your site. This is because videos are much more likely to be shared online than text or other image-based content. Videos are also more likely to be watched and shared within social media platforms such as Facebook, Instagram and Twitter – thus offering even further reach. Video content can be embedded on your website, making it easy for visitors to share on their own social media channels. This can greatly increase the reach of your video, and in turn, improve your brand’s ranking and visibility online.
• Transcription: Incorporating transcription from a video into a website can enhance the website’s search engine optimization (SEO) efforts. Transcription provides written text versions of the video’s content, which allows search engines to crawl and index the video’s information. This makes it more likely for the website and video to appear in search engine results, increasing visibility and driving more traffic to the site. Additionally, including relevant keywords in the transcription can improve the website’s search rankings for those keywords. Transcription can also make it more accessible to a wider range of viewers, including those who are hard of hearing or prefer to read rather than watch a video. Overall, incorporating transcription can greatly benefit a website’s SEO and accessibility.
• Title and description optimization for videos: Optimizing the title & description of the videos on your website is an important step for improving your website’s ability to rank. The title of the video should include a relevant keyword and also be a concise representation of what the video is about. The video description should provide more detail and include a few additional relevant keywords. By including important keywords in the title and description, your videos will be more easily discoverable by search engines, increasing the chances them appearing in search results. Structured data markup is another great tool you can use to help search engines understand the content within the video and provide more detailed information in the video search results.

Repurposing videos into other types of content – so much content all from one quick video!

1. Transcription:  Making an audio transcription of your video content is one method to put it to new uses. This may be helpful for users who would rather read than watch or listen, as well as for those who have hearing loss.
2. Infographics: Producing infographics that encapsulate the video’s core ideas is another option to reuse your video footage. Infographics can be incorporated in blog posts and shared on social media as a visual way to deliver information.
3. Blog articles: You can create written blog entries from your video footage as well. By giving search engines more content to crawl and index, this can benefit users who prefer to read rather than watch or listen as well as your search engine rankings.
4. Social media snippets: If you have a lengthier video, you can cut it into smaller chunks to post on social media sites like Instagram or Twitter. These teasers can be a terrific approach to promote your content and increase website traffic.
5. Email newsletters: To interact with your subscribers and increase traffic to your website, you may include links to your videos in your email newsletters.
6. Podcasts: You can create one if you have a collection of videos on a specific subject. This may be a fantastic approach to engage new listeners and benefit existing ones.
7. Ebooks: You can create an ebook from your video footage. Both as a resource for your audience and as a lead magnet to draw in fresh email subscribers, this might be helpful.
8. Presentations: If you have a video that thoroughly discusses a particular subject, you can base your presentation on it. You can share this online as a resource for your audience or use it in presentations at conferences or seminars.
9. Social Shareables:  You can use quotes from your videos to make social media posts. This may be a really effective technique to interact with your audience and impart insightful information from your material.
10. Lists: If your video outlines a step-by-step procedure, you can make a checklist using the video as a guide.