Facebook Groups and Facebook Pages both offer individual benefits when it comes to marketing your brand on one of the most active platforms. Facebook Pages is a feature that is best for those who are trying to reach a broader audience in a public manner. Facebook Pages didn’t launch until the year 2007, and they are meant to serve as an advertising base similar to Google Ads. The Group feature, on the other hand, is perfect for brand loyalist who want to discuss certain product features directly with the company itself.
- A brand or celebrity wanting to communicate with the outside world should use a Facebook Page.
- Unlike Pages, Facebook Groups allow private communication not intended for the public.
- Facebook Groups have become less useful with the advent of group texting, but they still have value.
“Remember, throughout the web, brands’ No. 1 priority should be to educate their customers and potential customers.”