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Your Content Probably Isn’t Unique (And That’s Okay)

Feb 5, 2020 | Commentary

Creating unique content online is almost impossible to do However, you can use variables in your content that make it stand out from the rest. Ensure that your website or business has a distinct brand voice that can be recognized by web users. Nearly all of the top publishers have a style guide that their employees can refer to when they are representing the business. If you follow your style guide, your brand voice will follow suit and help you be distinct in the crowded online community.

Key Takeaways:

  • While quality and consistency can help set you apart from lower-tier competitors, you need a brand voice to stand out from your more competent rivals.
  • Your brand voice is the distinct “personality” created by the style and tone of your brand’s posts.
  • Creating a style guide can help keep your brand voice consistent even when your content is generated by multiple people.

“There are millions of blog posts published to websites and 500 hours of video published to YouTube each day.”

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