Please ensure Javascript is enabled for purposes of website accessibility

Your Content Probably Isn’t Unique (And That’s Okay)

Feb 5, 2020 | Commentary

A child peeks over the edge of a desk, where a chalkboard with arrows labeled "Introvert" and "Extrovert" stands. The desk is stacked with books, hinting at knowledge as abundant as Santa Rosa search engine optimization, while a bookshelf completes the scene.

Creating unique content online is almost impossible to do However, you can use variables in your content that make it stand out from the rest. Ensure that your website or business has a distinct brand voice that can be recognized by web users. Nearly all of the top publishers have a style guide that their employees can refer to when they are representing the business. If you follow your style guide, your brand voice will follow suit and help you be distinct in the crowded online community.

Key Takeaways:

  • While quality and consistency can help set you apart from lower-tier competitors, you need a brand voice to stand out from your more competent rivals.
  • Your brand voice is the distinct “personality” created by the style and tone of your brand’s posts.
  • Creating a style guide can help keep your brand voice consistent even when your content is generated by multiple people.

“There are millions of blog posts published to websites and 500 hours of video published to YouTube each day.”

Read more: https://www.digitalmarketer.com/blog/your-content-isnt-unique/

website design
How a Mobile-First Website Design Can Improve User Experience and SEO

Nowadays, with the rise of technology, a mobile-first website design is essential for businesses seeking to enhance their online presence. With mobile devices accounting for over half of all internet traffic, organizations must prioritize mobile optimization to remain...

Why Every Business Should Ditch Gmail and Use Domain Based Emails
Why Every Business Should Ditch Gmail and Use Domain Based Emails

In today's digital age, where the online landscape is a bustling marketplace, the way you communicate with your customers can make or break your business's reputation. Email remains a cornerstone of professional communication, and choosing the right platform can...

SEM vs. SEO Services: Which Is Right for Your Business in 2025
SEM vs. SEO Services: Which Is Right for Your Business in 2025

Choosing how to spend money on online marketing is becoming more and more critical as companies continue to negotiate the intricacies of the digital environment. In a world where consumer behavior is ever-changing, businesses need to modify their approaches to engage...

Enhance Your Online Presence with SEO Services and Quality Backlinks
Enhance Your Online Presence with SEO Services and Quality Backlinks

Backlinks are a crucial component of a robust digital presence, influencing how search engines perceive and rank your website. Alongside factors such as content quality, user experience, technical SEO, and internal linking, backlinks act as external endorsements that...

How to Choose the Right Brand Name for Your Business
How to Choose the Right Brand Name for Your Business

Choosing the right brand name is one of the most important decisions your business will make. Your name defines your brand identity, influences customer perception, and plays a key role in marketing and brand recognition. A strong brand name should be memorable,...