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The Psychology of Design: The Color Yellow in Branding & Marketing

Oct 23, 2019 | Commentary

As each moment passes, our eyes are gathering light and interpreting different colors that can directly transform our mood and perception. Color psychology is the study of how certain hues can alter human behavior, making it only logical to utilize this form of psychology in everyday marketing. Yellow is rarely used in the world of advertising, somewhat due to experts cautioning that it can sometimes cause eyestrain. However, the intense nature of this hue can help draw attention to logo designs like successful companies such as Snapchat and McDonalds.

Key Takeaways:

  • The reason why so much thought is put into color during the design process is because it plays a pivotal role in our everyday lives.
  • Reds, oranges, and yellows tend to be associated with warmth and light.
  • Yellow, for some unknown reason, seems to be utilized less than other colors in branding and marketing.

“Although it is one of the three primary colors, yellow is one of the lesser-used in the traditional color wheel.”

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