Please ensure Javascript is enabled for purposes of website accessibility
RADwebmarketing2022 2

707-205-3600

Get Started
RADwebmarketing2022 2

707-205-3600

Get Started

Refurbishing Top Content – Best of Whiteboard Friday

Sep 29, 2019 | Commentary

A person holds a tablet outdoors at dusk, engaged in Petaluma digital marketing. The screen displays text and a virtual keyboard, while blurred lights from passing cars create a bokeh effect in the background, enhancing the vibrant nighttime city atmosphere.

Instead of searching for new content to drive site traffic, it's best to repurpose some of the sites best content into new medias. For example, if there is a popular article, it might behoove the content creator to turn the article into a video. From there, they can share the new, refurbished content across several social media platforms, reaching a broader audience. Then, they can check the metrics to see which sites grabbed the most followers, and repeat for success.

Key Takeaways:

  • Top-tier content is difficult to come by, so it's best to re-purpose it into new content whenever the chance arises.
  • Refurbish the best content on the website by changing it's media, like taking a popular article and turning it into a video.
  • Share the newly refurbished content on social media sites and measure the traffic data that comes from it.

“Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic.”

Read more: https://moz.com/blog/refurbishing-top-content

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.
A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.
A tablet displaying engaging content, alongside a notebook and pen on a wooden table.
A photo of a notebook and pens on a concrete floor.
A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.
A tranquil oasis with a white desk and a laptop.
A group of people writing killer headlines around a laptop in a conference room.
A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.
A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.
Business video marketing on a desk using creative ways.
A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.
A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.
Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an
PPC campaigns
A compelling computer monitor that sells with purple lights on it.
A person working at a desk with a computer screen in California.
A web page with a blue background.
An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.
A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.
A group of people from West Coast sitting around a table looking at a laptop.
website maintenance
A woman sitting on the floor in a museum, working on her laptop.
A man is using a laptop and a tablet to design a website in California.
A black and white photo of a person using a laptop in California.
e-commerce
AdobeStock 311145638
An iPad featuring the Petaluma Historical Library & Museum.
A woman using SEO tools to analyze data on her laptop in front of a plant.
A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.
Two women working on a laptop, creating user-centric websites with trendy web design.
A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.
A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.
website design
website design
A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.
Table of Contents
2
3
A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.
Combining Email Marketing with SEO to Maximize Customer Retention

Dec 1, 2025

Combining Email Marketing with SEO to Maximize Customer Retention In today’s highly competitive digital landscape, retaining existing customers is often more cost-effective than acquiring new ones. Two powerful tools—email marketing and search engine optimization...

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.
Understanding AEO and Its Importance for Small Businesses

Dec 1, 2025

Understanding AEO and Its Importance for Small Businesses Authorized Economic Operator (AEO) status can be a game-changer for small businesses engaged in international trade. It is a certification issued by customs authorities that signifies a company’s commitment to...

Minimalist vs. Maximalist Web Design: Which Style Fits Your Brand?
Minimalist vs. Maximalist Web Design: Which Style Fits Your Brand?

Jul 28, 2025

If you are a business owner, you have undoubtedly had to decide whether to invest in a rich, detailed experience or go for a clean, simple web design while designing your website. This decision affects how consumers view your brand, how long they spend on your...

Why aren’t images showing in my emails, and how do I fix it?
Why aren’t images showing in my emails, and how do I fix it?

May 1, 2025

Opening an email and seeing blank boxes where images should be is frustrating. It happens often—whether you use Gmail, Outlook, Apple Mail, or another platform. The good news is that most of the time it’s not a technical glitch. It comes down to privacy settings,...

0 Comments
Submit a Comment