Lead generation is essential in allowing a business to grow. Basically, a lead is someone who generates interest in a company, allowing the company to grow their relationship with the consumer. It's helpful to have lead generation after you've already established an audience, and this can be achieve through methods like weekly emails to subscribes, reaching out to followers on social media, and even blogging about the business. Most importantly, a company should always test the waters of every facet of lead generation to maximize their consumer base.

Key Takeaways:

• Generating business leads is a method of attracting consumers to your business who have shown interest in your product or service.
• Lead generation is important to a growing business since it's the second wave of marketing in a typical business marketing plan.
• Some methods of lead generation include email subscriptions, social media engagement, content creation, effective blogging, and even product trials.

“A lead is any person who indicates interest in a company's product or service in some way, shape, or form.”

Read more: https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht