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How to Use LinkedIn to Prep for an Important Meeting

Jun 25, 2017 | Commentary

LinkedIn can be a great resource to help you prepare when you finally get a meeting with that important prospect. There are several different ways you can learn how to connect to the prospect by using the linked in profile. You can see what you have in common with the prospect such as similar college studies, connections that both of you know, or fields that you both may have worked in. By examining the prospects company information you can also find out details about what type of person they are most likely to want on their team. Looking at recent hires, company goals, company statistics, and even company employees can give you insight on what to talk about at the meeting with the prospect. Next time you set up that important meeting remember LinkedIn!

Key Takeaways:

  • CEO, Karen Yankovich advocates using LinkedIn to ace meetings with prospective clients.
  • By reading your potential prospect's profile, you can ensure your outlined business goals are relevant and on point.
  • Other things to examine prior to the meeting include, common interests and whether your paths have crossed in other business ventures.

“You have virtually everything that you need to know at your fingertips with LinkedIn, so might as well put it to good use.”

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