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How to Use Keywords in Your Blogging Strategy

Sep 17, 2019 | Commentary

Two individuals stand before a chalkboard drawing of a keyhole leading to a bright sky. SEO-related terms like "social media," "Petaluma digital marketing," and "branding" are written around them, symbolizing paths to success.

These days, most people discover blogs by typing keywords into a search engine, making it important that you understand how to use keywords in your blogging strategy. A keyword search tool like Moz Keyword Explorer can help find keywords that your audience is using. This tool will also help determine how difficult it will be to rank for a particular keyword or keywords. Once your keywords are determined use them in your blogging to answer questions, or provide information of interest to your target audience.

Key Takeaways:

  • Keywords are essential in an online marketing strategy to gain organic search engine traffic.
  • There are several online tools, like Moz Keyword Explorer, that allow content creators to select the best keywords for their website.
  • After the keywords have been narrowed down to hit a target audience, they should have high search volumes, and relatively low competition.

“Blog posts developed on the basis of keyword research are different from other types of blog posts in that they focus on answering an existing question.”

Read more: https://moz.com/blog/how-to-use-keywords-in-your-blogging-strategy

A black and white photo of a person using a laptop in California.
Two women working on a laptop, creating user-centric websites with trendy web design.
A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.
A group of people writing killer headlines around a laptop in a conference room.
A man is using a laptop and a tablet to design a website in California.
Business video marketing on a desk using creative ways.
An iPad featuring the Petaluma Historical Library & Museum.
A woman using SEO tools to analyze data on her laptop in front of a plant.
A tranquil oasis with a white desk and a laptop.
A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.
A person working at a desk with a computer screen in California.
website design
A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.
A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.
A tablet displaying engaging content, alongside a notebook and pen on a wooden table.
Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.
AdobeStock 311145638
A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.
A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.
A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.
A group of people from West Coast sitting around a table looking at a laptop.
A web page with a blue background.
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Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an
A compelling computer monitor that sells with purple lights on it.
A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.
A woman managing her online reputation while working on a laptop with a cup of coffee.
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A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.
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A woman sitting on the floor in a museum, working on her laptop.
A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.
An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.
A photo of a notebook and pens on a concrete floor.
A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.
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