Please ensure Javascript is enabled for purposes of website accessibility

How to Use Instagram to Grow Your Business and Reach New Audiences

May 23, 2023 | Online Marketing, Social Media Marketing

In today's world of digital marketing, social media platforms have become an essential tool for businesses to grow their brand, connect with their target audience, and generate leads. Among the most popular social media platforms is Instagram, with over 1 billion active monthly users.

If you're not leveraging Instagram to promote your business, you're missing out on a significant opportunity. In this article, we'll discuss how you can use Instagram to grow your business and reach new audiences.

Optimize Your Instagram Profile

Your Instagram profile is like a storefront. It's where visitors first learn about your brand and decide whether to follow you or not. As such, it's crucial to optimize your profile to make a great first impression.

Here are some tips for optimizing your Instagram profile:

  • Use a profile picture that represents your brand, such as your logo or a high-quality image related to your business.
  • Craft a clear and concise bio that accurately describes your business and what you offer. You can also include relevant hashtags and links to your website or other social media profiles.
  • Use Instagram highlights to showcase your best content, promotions, and offers. Highlights appear on your profile above your posts and are a great way to catch visitors' attention.

Create Engaging Content

To grow your audience on Instagram, you need to create engaging content that resonates with your target audience. Instagram is a visual platform, so you should prioritize high-quality visuals that showcase your products or services.

Here are some types of content that perform well on Instagram:

  • Product photos and videos: Show off your products or services in action with eye-catching visuals.
  • User-generated content: Repost photos and videos from customers to showcase how they use your products or services.
  • Behind-the-scenes content: Give your followers a glimpse into your business operations and how your products are made.
  • Educational content: Share tips, tutorials, and educational content related to your niche.

Use Hashtags

Hashtags are essential on Instagram as they help categorize your content and make it more discoverable. Using relevant hashtags can help your content reach new audiences interested in your niche.

Here are some tips for using hashtags on Instagram:

  • Use a mix of general and niche-specific hashtags to reach a broader audience and attract highly engaged followers.
  • Research popular hashtags in your niche and use them strategically in your posts.
  • Create a branded hashtag unique to your business, which customers can use when posting photos related to your products or services.

Engage With Your Followers

Engaging with your followers is crucial to building a loyal community on Instagram. Responding to comments and direct messages, and liking and commenting on their posts can help build a personal connection with your followers.

Here are some tips for engaging with your followers on Instagram:

  • Respond promptly to comments and direct messages, and use a friendly tone to build a rapport with your followers.
  • Like and comment on posts from your followers to show appreciation for their support.
  • Host Instagram contests or giveaways to encourage engagement and reward your followers.

Use Instagram Ads

Instagram Ads are a great way to reach new audiences beyond your existing followers. With Instagram Ads, you can create highly targeted campaigns based on demographics, interests, and behaviors.

Here are some types of Instagram Ads you can create:

  • Photo ads: Simple photo ads that appear in users' feeds and can be used to promote products or services.
  • Video ads: Similar to photo ads but with video content that can be used to showcase products or services in action.
  • Story ads: Ads that appear in Instagram stories and can include photos, videos, or animations.
  • Carousel ads: Ads that allow users to swipe through multiple images or videos.

Collaborate with Influencers

Working with influencers is one of the finest methods to reach new audiences on Instagram. Influencers are individuals with a sizable Instagram following who may assist you in promoting your goods or services. To identify the ideal influencer for your brand, you need to perform some research and find someone whose audience fits your target audience. Once you've identified the ideal influencer, you can collaborate with them to produce content that advertises your company.
There are several ways to work with Instagram influencers:

Sponsored Posts: You can pay an influencer to write a post promoting your company. This is the most typical method of working with influencers and can be a wonderful approach to reach a huge audience.

Product Reviews: You can give an influencer your goods and ask them to post a review of them on their Instagram page. This may be a less expensive alternative to paying for a sponsored article and a terrific method to promote your goods to a new audience.

Takeovers: You can ask an Instagram influencer to manage your account for a day while producing content that advertises your business. This can be a terrific approach to reach a new audience and can be more engaging than a sponsored post.

Being open about the partnership is crucial when working with influencers. You should make it clear if the post is sponsored or if you received the product for review. This will assist you keep your audience's trust and guarantee that the collaboration is moral.

Use Instagram Ads

Consider using Instagram Advertising if you want to reach a wider audience on the social media platform. You may make sponsored posts on Instagram and target particular audiences with them. Photo advertising, video ads, carousel ads, and narrative ads are just a few of the many ad forms available.
You must have a thorough understanding of your target demographic and the kinds of material that will appeal to them in order to develop an Instagram ad that will be successful. A call to action (CTA) that urges consumers to take action, such as visiting your website or completing a purchase, is also necessary.

You may target your audience when creating an Instagram Ad using a range of criteria, such as demographics, interests, behaviors, and location. Retargeting can also be used to reach consumers who have already interacted with your brand on your website or on Instagram.

Measure Your Results

Measuring your Instagram outcomes is crucial, just as with any marketing strategy. This will make it easier for you to determine what's working and what isn't so you can modify your plan accordingly.

There Are a Variety of Metrics you Can Track on Instagram, Including:

Follower Growth: This indicator keeps track of the number of new followers you've added over a given time frame.

Engagement measures the number of likes, comments, and shares that your posts receive.

Reach: This indicator measures the number of individuals who view your posts.

The click-through rate (CTR) indicator measures how many people click on the links in your Instagram profile or advertisements.

You may learn more about the kind of material that resonate with your audience, the ideal times of day to post, and the most successful ad formats by keeping track of these indicators. You may then utilize this information to improve your Instagram approach and outcomes.

Stay Up-to-Date on Instagram Trends and Best Practices

Last but not least, it's critical to keep up with Instagram trends and best practices. Instagram is always changing, so what worked yesterday might not work today. You can make sure that your Instagram approach is always successful by remaining informed on the most recent trends and industry best practices.

Instagram has the potential to be a potent tool for expanding your brand and attracting new customers. You can establish a strong presence on the platform and draw in new clients by optimizing your profile, using hashtags, publishing frequently, working with influencers, utilizing Instagram Stories, and interacting with your followers.

Yet, it's crucial to keep in mind that success on Instagram requires time and work. You may develop a devoted following and position your brand as a leader in your sector by continuously producing high-quality material and keeping up with the most recent trends and features.


An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.