A website for entrepreneurs features an interview with a successful brick and mortar businessman. The businessman owns a company that provides working space for entrepreneurs. He offers several bits of advice. First, never be afraid of failing. He notes he had several failed ventures before finally succeeding. Another tip is to fully understand the terms of a lease in order to avoid traps. Another is to partner with a good investor. Also, the company should try to stand out from its competitors.

Key Takeaways:

• Statistically most new business start ups are set to fail. Saltzman himself has experienced many failures.
• Saltzman recommends to not let the fair of potential failure get in your way and to also learn from your failures to improve your next business venture.
• For your business to be successful you have to stick out from the competition. Be there for your customers, create value for them and a great experience.

“Entrepreneurship is hard, and dealing with overhead, tricky leases and water leaks can make it much harder. Saltzman explained that the emotional and psychological “ups and downs and swings” of starting a business are the hardest thing to get through. He admits this answer is very meta, but when I asked him about his best advice for aspiring shop owners, he credited his success to having a like-minded community around him.”

Read more: https://www.entrepreneur.com/video/291016