Instagram Stories provide an effective method of using images, videos and interactive elements to boost brands. Many brands are already making effective use of them. LEGO highlights works of art made with their product, adding polls and quizzes to engage their audience. America’s Test Kitchen creates Stories that are filled with delicious food pictures. NASA, MIT Technology Review and National Geographic all use Stories to educate, often abridging long-form content in the process. For the non-profit Jimmy Fund, Stories show how their donations are used. Many other successful businesses and organizations are using Instagram Stories, and you can look to them for inspiration on how to use the platform for your own brand.
- LEGO’s stories on Instagram work to expand their target demographic to a broader audience that skews older
- NatGeo boasts the second largest follow count out of any other brand using Instagram aside from Instagram itself
- Nike utilizes the story feature to highlight notable individuals who have a relationship with the brand
“Branded Instagram Stories also enable audiences to learn more about topics related to your brand’s industry.”