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Five Creative Ideas for Using Testimonials for Link Building

Dec 6, 2023 | Online Marketing

Link building remains one of the most important and effective ways to improve your website's ranking on search engine results pages (SERPs). But, with so many websites competing for the same keywords, it can be hard to stand out. That's why it's essential to get creative in your link building efforts.

One way to do this is by leveraging customer testimonials. Testimonials from satisfied customers are a great way to increase brand trust and demonstrate authority in the industry. Plus, they can be used in numerous ways for link-building purposes. Here are five creative ideas that will help you do just that:

1. Publish Testimonial Roundups

Roundups are a great way to highlight customer feedback while also driving more traffic and links back to your website. The idea is to contact customers who have written positive reviews about your product or service, then compile their comments into one article. Once the roundup is published, you can reach out to these customers again and ask them if they're willing to link back or share the post on social media. Not only will this help drive more traffic and visibility; it will also earn valuable backlinks from credible sources.

2. Create Visuals Using Quotes

Another great way to leverage customer testimonials is by creating visuals using quotes from satisfied customers. Visuals like infographics, videos, images with quotes overlaid on them – these are all valuable content assets that are easy for other websites or social media accounts (like influencers) to share with their own audiences – ideally linking back to your own website as well! Plus, visuals tend attract more attention than plain text alone — which makes them even more effective when it comes time for link building efforts.

3. Leverage Podcast Interviews

Podcasts offer another opportunity for you take advantage of customer feedback while simultaneously boosting your SEO efforts at the same time. You can either reach out directly and interview customers who have had positive experiences with your product/service or alternatively look for podcasts related that cover topics related yours where you can submit interview requests as a guest expert! Both options will give you an opportunity not only talk about what makes your business unique but also include real-world examples from actual customers — giving potential listeners an even better sense of what they’d get if they decided purchase goods/services from you..

4 . Use Social Proof on Your Website

Social proof goes a long way when it comes convincing potential buyers about making purchases online because people want know others have had good experiences before taking any risks themselves! So make sure utilize customer testimonials by including them prominently on landing pages where potential buyers land; this could include things like homepage banners or featured reviews sections as well as including quotes and visuals throughout other parts of site (like blog posts). Doing so adds credibility while also increasing click-through rates — both key factors when trying improve SEO rankings & overall visibility online..

5 . Incorporate Reviews into Your Content Strategy

Another great idea involves incorporating reviews into content strategy — meaning using feedback from past clients create blog posts & other types content around those topics & ideas discussed in review itself! This could mean things like writing ‘how-to’ guides based off suggestions made by reviewers or responding questions posed within review itself; not only does this make content more relevant , but it also helps build relationships between business & its patrons – leading stronger loyalty over time..

By leveraging customer testimonials smartly through various platforms & channels , businesses give themselves edge needed succeed digital marketing landscape today . Not mention , incorporating real-world examples into marketing efforts encourages people trust company’s services — resulting higher conversion rates , improved engagement levels , increased brand awareness plus much more .. All said done , there no denying power genuine customer ratings has turn any business around !