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Deciphering Your SEO Reports: What Matters and What Doesn’t

Nov 20, 2023 | Online Marketing

When it comes to SEO, understanding the reports you get from your agency or consultant is key. Knowing what to look for and what matters can help you make sure your SEO efforts are effective and doing the job you need them to do.

The Basics of Reading an SEO Report

When it comes to deciphering an SEO report, the first thing to understand is that they can look different depending on who prepared them. Some will be simpler than others – with just a few sections – while others may have several more detailed ones. However, most reports should include key information like keyword rankings, website traffic stats, and backlinks.

Keyword Rankings

Your keyword rankings are one of the most important components of any SEO report because they show how well your website is performing for specific search terms or phrases people use when looking for products or services like yours online. Typically, a good ranking means a higher position on the search engine results page (SERP). To ensure your rankings remain strong over time, keep an eye out for any sudden drops in position as this could indicate a problem with your SEO strategy or website content that needs attention.

Website Traffic Stats
Another important section of an SEO report is website traffic statistics. This will provide insight into how many visitors are coming to your site from organic (non-paid) sources such as search engines like Google and Bing, as well as other websites where you may have backlinks pointing back to yours. It’s important to keep track of these numbers because they can give you an indication of how well your website content is resonating with potential customers who are actively searching for products or services related to yours online.

Backlinks
Finally, backlinks are another key component of any SEO report as they show which websites are linking back to yours from their own content pages – this helps improve credibility and trustworthiness in the eyes of both potential customers and search engines alike. Keep an eye out for any new links that have been added since last month’s report; if there aren’t many or none at all then it could indicate that not enough resources have been allocated towards building quality links from external sources which could negatively impact overall performance in search engine results pages (SERPs).

Taking Action Based on Your Reports

Once you’ve taken some time reviewing all the different sections in your monthly reports it’s important to take action based on what you find there so that changes can be made accordingly if needed – this could include anything from adjusting keyword targeting strategies based off changes in rank positions or improving link building campaigns if there aren’t enough quality links pointing back towards your website content pages yet. By understanding what matters when deciphering these reports and taking appropriate actions accordingly it will help ensure success in achieving higher rankings over time which leads directly into more qualified leads & sales opportunities down the line!