When you think about advertising, what’s the first thing that comes to mind? Chances are it’s a tagline. While ads may have visuals and catchy music, it’s the tagline that often sticks with us—the ones that are witty, clever or meaningful.
Taglines are an important tool for businesses and can help to create a memorable image of your brand. A good tagline can make all the difference in how customers and prospects view your business. In order to craft a great tagline for your business, there are some key elements you should consider.
Keep it Simple
The key to creating a memorable tagline is simplicity. The most effective slogans are short enough to be remembered but powerful enough to convey the message of your brand. Longer slogans can be difficult for people to remember and might not have as much impact as a shorter phrase would have. Think of some of the most famous slogans—Nike’s “Just Do It” or McDonald’s “I’m Lovin’ It”—they both convey their message in just three words!
Make it Unique
A unique phrase will help differentiate your business from competitors and establish your own identity in the marketplace. Think about how you want customers to perceive your company and come up with something creative that will stand out from others in your industry. Avoid using clichés or generic phrases; they won’t be memorable or as effective as something more unique and creative would be.
Think About Your Core Message
Your tagline should communicate what makes you different from other businesses; what sets you apart? What do you offer that no one else does? What emotion do you want customers to feel when they hear your slogan? All of these questions should be addressed when crafting an effective tagline for your business. Consider what core message you want people to associate with your brand when they think of it—what do they need to know when they see or hear it? Your slogan should capture this essence of who you are as a business so that people remember it long after seeing it in an ad or on signage outside of your store, restaurant, etc…
Use Effective Words
Words play an important role in creating an effective slogan; choose words carefully so that they accurately reflect who you are as a company while still being memorable. Using action words like “Go” or “Do” is often more impactful than saying something passively like “We provide…” also consider using rhymes (as long as they make sense) because those tend stick better in people’s minds than non-rhyming phrases would do—think Burger King’s “Have It Your Way” vs KFC’s “It’s Finger Lickin’ Good”. Adding humor where appropriate can also make a big difference; look at Applebees “Eats!” campaign which worked because its playful nature was unexpected yet still captured their core message (that there were lots of options available).
Showcase Your Brand Personality
Your brand personality should shine through in whatever slogan or phrase you use; this helps create an emotional connection between customers and prospects with your company/brand which is critical for building lasting relationships with them over time. Consider including characteristics like fun, innovative, trustworthy etc…in order for people recognize what type of experience they’ll get when working with/buying from/eating at etc…your establishment . This will help ensure that everyone remembers who was behind those clever puns!
Get Feedback From Others
Don’t forget: Get feedback on potential slogans from friends, family & colleagues before making any final decisions! Ask them if there’s anything confusing about the phrase(s) & if there’s anything else they’d suggest changing – getting input from outside sources can help refine ideas & ensure that any changes made won’t detract from overall message being conveyed by slogan itself . Also consider asking potential customers directly by conducting surveys & focus groups – doing so could provide invaluable insights into how well certain phrases resonate with them & how effectively those same phrases portray qualities associated with company/brand .
Crafting A Great Tagline Takes Time And Effort
Creating great content takes time and effort but done right ,it can pay off immensely . A great tagline is essential part making sure everyone remembers who was behind product/service – plus , having one increases chances customers will act upon whatever messaging contains within itself ! So take time needed craft perfect phrase , then watch magic happen !