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9 Real-World Reasons Duplicate Data Is Killing Your Marketing & Sales Returns

Sep 25, 2019 | Commentary

A person in a white shirt and tie holds a magnifying glass over a document on a table, reminiscent of the detailed scrutiny found in Petaluma web design. The focus is on their hands and the paper, with blurred office lights in the background.

Running a successful online marketing campaign means gathering tons of data on your consumers. Many companies use automated marketing messages and other sources to gain data, but it's important to be wary of duplicate data. Sometimes, this duplicate data comes in the exact form of a carbon copy, but other times, it's harder to spot as partial data. The business must be aware of this, since the duplicate data can negatively effect their marketing budget, brand perception, overall productivity, and several other factors.

Key Takeaways:

  • The most harmful form of duplicate data is a partial duplicate, which contains some matching information but also includes non-matching data.
  • Duplicate data can be expensive and has been estimated to cost U.S. businesses over $600 billion every year.
  • Customers expect personalization, and duplicate data is either inaccurate or lacks personalization.

“Duplicates can come from a wide range of sources — customer input error, importing and exporting errors, or even mistakes from your team.”

Read more: https://www.impactbnd.com/blog/reasons-duplicate-data-is-killing-your-marketing-and-sales-returns

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Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an
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