Please ensure Javascript is enabled for purposes of website accessibility

4 Big Mistakes You Might Be Making with Your Marketing Personas

Jun 20, 2017 | Commentary

Four people are gathered around a laptop, focused on the screen. One person is pointing at the laptop, explaining Santa Rosa search engine optimization. They are sitting at a table in a brightly lit room with shelves and a map in the background.

A marketing blog covers the topic of buyer personas. Marketers create personas, or profiles of their buyers so they can effectively speak to them. The blog offers notes on common errors made in creating these profiles. One is that the profile is not made with correct information. Another is that the profile has irrelevant information. A third is that the profile has not been updated. A fourth is that the profile is not shared with team members.

Key Takeaways:

  • Having a buyer persona helps you relate to your customer.
  • Humanize people to improve your persona but don't get fixated on unimportant details.
  • It's important to update your persona because people and their needs change over time.

“Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle through campaigns, content, nurture paths, account plans, and sales collateral.”

Read more: http://blog.marketo.com/2017/03/4-big-mistakes-you-might-be-making-with-your-marketing-personas.html

website design
How a Mobile-First Website Design Can Improve User Experience and SEO

Nowadays, with the rise of technology, a mobile-first website design is essential for businesses seeking to enhance their online presence. With mobile devices accounting for over half of all internet traffic, organizations must prioritize mobile optimization to remain...

Why Every Business Should Ditch Gmail and Use Domain Based Emails
Why Every Business Should Ditch Gmail and Use Domain Based Emails

In today's digital age, where the online landscape is a bustling marketplace, the way you communicate with your customers can make or break your business's reputation. Email remains a cornerstone of professional communication, and choosing the right platform can...

SEM vs. SEO Services: Which Is Right for Your Business in 2025
SEM vs. SEO Services: Which Is Right for Your Business in 2025

Choosing how to spend money on online marketing is becoming more and more critical as companies continue to negotiate the intricacies of the digital environment. In a world where consumer behavior is ever-changing, businesses need to modify their approaches to engage...

Enhance Your Online Presence with SEO Services and Quality Backlinks
Enhance Your Online Presence with SEO Services and Quality Backlinks

Backlinks are a crucial component of a robust digital presence, influencing how search engines perceive and rank your website. Alongside factors such as content quality, user experience, technical SEO, and internal linking, backlinks act as external endorsements that...

How to Choose the Right Brand Name for Your Business
How to Choose the Right Brand Name for Your Business

Choosing the right brand name is one of the most important decisions your business will make. Your name defines your brand identity, influences customer perception, and plays a key role in marketing and brand recognition. A strong brand name should be memorable,...