Approximately half of content distributors are unsure of what the goals are of their clients at specific stages of the campaign process. Content creation is the number one factor in driving more organic traffic to your site, and this can be done successfully through inbound marketing. Inbound marketing is a practice in which you find ways to attract the right people to your business. Many site owners find that the best way to do this is through blogging.
- Identify your buyer persona so you write content for that buyer. You need to know how to attract your audience.
- You can attract website traffic with paid advertising. You can pay search engines with a pay-per-click option.
- Do not forget to use social media. It is done a lot because it works. Post on Facebook, Instagram, among others to get people to your website by creating interest elsewhere.
“To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic.”