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10 Creative Ways to Use Video Marketing in Your Business

Apr 27, 2023 | Content Marketing, Email Marketing, influencer marketing, Online Marketing, Social Media Marketing, Video Marketing

Video marketing has become an essential component of any digital marketing strategy. With over 80% of internet traffic coming from video content, it’s no wonder that businesses are increasingly turning to video to promote their products and services.

In this article, we will explore 10 creative ways to use video marketing in your business, with examples of successful campaigns.

Product Demonstrations

One of the most effective ways to use video marketing is to create product demonstrations. This allows your audience to see your product in action and understand how it works. This is especially useful for products that are complex or have multiple features that are difficult to explain in text or images alone.

Example: Blendtec, a company that sells high-end blenders, created a video series called “Will It Blend?” In these videos, the company’s founder, Tom Dickson, blends various objects such as iPhones, golf balls, and even a rake handle in the blender to demonstrate its power and durability.


Testimonials are a powerful way to build trust and credibility with your audience. By showcasing satisfied customers, you can provide social proof that your product or service is effective.

Example: Slack, a team collaboration software, created a video testimonial featuring the team at Airbnb. In the video, the team members explain how Slack has improved their communication and made their work easier.

How-to Videos

Videos that demonstrate how to utilize your product or service are a terrific way to add value for your audience. You may position your company as an authority in your industry by offering useful information.

Example: The marketing software business Hubspot produced the “Marketing Minute” video series, which offers succinct marketing guidance. They demonstrate how to use Facebook’s “Boost Post” tool to boost interaction in one video.


Example: The clothing brand, Everlane, created a video series called “Transparency Tuesday” where they show the production process of their products and the ethical practices behind them.

Live Videos

A terrific approach to interact in real time with your audience is through live videos. They can be utilized for event invitations, Q&A sessions, or product debuts.

Example: Beauty retailer Sephora streamed a cosmetics demonstration via Facebook Live. Real-time question-and-answer sessions let viewers seek specialized help.

Animated Videos

Using animated videos to visually portray your goods or services or to creatively convey difficult ideas is a great idea. As opposed to conventional videos, they may also be more interesting.

Example: The animated animation that the cloud storage company Dropbox made to describe how their product works and how it can be applied to enhance collaboration.

Interactive Videos

Your audience can interact with your material more specifically thanks to interactive videos. They may have elements like polls, tests, and links that can be clicked.

Example: The interactive movie “Hunter and Bear’s 2012 Birthday Party” that Tippex, a manufacturer of correction fluid, made. By entering various verbs, viewers were able to create their own adventures, and the video replied appropriately.

Virtual Reality Videos

Videos created in virtual reality may exhibit products in a more participatory way while also giving your audience an immersive experience.

Example: A virtual reality video made by the outdoor clothing and gear company The North Face that lets viewers experience climbing in Yosemite National Park. The purpose of the video was to advertise their new collection of climbing accessories.

User-Generated Content

Another option to incorporate video marketing into your strategy is through user-generated content (UGC). User-generated content (UGC) includes reviews, endorsements, and user-generated videos. You can establish a community around your business and raise engagement by encouraging your audience to make and share their own videos.
The “unboxing” fad, when people record videos of themselves unpacking and reviewing things they’ve purchased, is one well-known instance of UGC. This kind of content is quite captivating and can show off your goods in actual situations. By providing rewards like discounts or social media shoutouts, you can entice your audience to make their own unboxing films.

By holding a video contest, UGC can also be incorporated. Encourage your audience to make videos about your company or its products by giving away a prize for the top entry. This can help your audience feel more connected to your business and enhance brand awareness.

Behind-The-Scenes Content

Finally, think about making behind-the-scenes videos to show your audience how your company or product is developed. By doing this, you may humanize your brand and win over your audience’s trust.
A video presenting your office or production facilities and introducing your team members, for instance, could be made. Or, you may make a film that details the entire process of developing a new product, from conception to completion.

You can foster a sense of transparency and authenticity in your business and help your audience connect with it on a more personal level by sharing behind-the-scenes content.

Your brand’s success can be greatly impacted by including video marketing into your business strategy. You may raise brand awareness, win over your audience’s trust, and boost conversions by creating unique and compelling video content.

It’s critical to keep your audience in mind while developing content, whether you’re doing explainer videos, product presentations, or behind-the-scenes videos, and to speak to their needs and interests. With the help of these 10 innovative uses for video marketing, you may elevate your company’s profile and make a statement in the competitive world of the internet today.



Business video marketing on a desk using creative ways.