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4 Big Mistakes You Might Be Making with Your Marketing Personas

Jun 20, 2017 | Commentary

Four people are gathered around a laptop, focused on the screen. One person is pointing at the laptop, explaining Santa Rosa search engine optimization. They are sitting at a table in a brightly lit room with shelves and a map in the background.

A marketing blog covers the topic of buyer personas. Marketers create personas, or profiles of their buyers so they can effectively speak to them. The blog offers notes on common errors made in creating these profiles. One is that the profile is not made with correct information. Another is that the profile has irrelevant information. A third is that the profile has not been updated. A fourth is that the profile is not shared with team members.

Key Takeaways:

  • Having a buyer persona helps you relate to your customer.
  • Humanize people to improve your persona but don't get fixated on unimportant details.
  • It's important to update your persona because people and their needs change over time.

“Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle through campaigns, content, nurture paths, account plans, and sales collateral.”

Read more: http://blog.marketo.com/2017/03/4-big-mistakes-you-might-be-making-with-your-marketing-personas.html

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