Privacy Notice

Last Updated: June 16, 2026

This Privacy Statement explains how ARK Media, Inc. (doing business as RAD Web Marketing — "we," "us," or "our") collects, uses, and shares information when you visit radwebmarketing.com, interact with us through our forms or chatbot, sign up for our services, or otherwise engage with our business.

If anything here is unclear, or if you'd like to exercise any of the rights described below, email us at info@radwebmarketing.com or call 707-205-3600.

Quick Summary

• Who we are: A digital marketing agency based in Petaluma, California, serving small businesses and nonprofits primarily in Sonoma, Marin, and Napa counties.
• What we collect: Contact information you provide when you fill out a form, request a consultation, or sign up for SMS notifications. We also collect standard website analytics (pages visited, general location, device type) to understand how visitors use our site.
• How we use it: To respond to your inquiries, deliver services you've requested, send appointment reminders or service updates via SMS (if you've opted in), invoice for work performed, and improve our marketing and website.
• Who we share it with: Service providers who help us run our business — our CRM (EngageMINT), our analytics provider (Google), our invoicing platform (Wave), our advertising platform (Meta), and similar tools — under contractual restrictions on their use of your data.
• Your control: You can opt out of marketing communications, opt out of SMS messages, request a copy of your data, ask us to delete it, or limit how we share it. California residents have additional specific rights detailed below.
• Tracking: Our website uses a consent management platform that pauses third-party tracking until you accept cookies. We honor Global Privacy Control (GPC) signals from your browser.

1. Information We Collect

Information You Provide Directly

When you contact us through our website, fill out a consultation request form, sign up for our newsletter, book an appointment, or become a client, we collect information you choose to provide, which may include:

• Name
• Email address
• Phone number
• Business name and your role
• Website URL
• Information about your business, services, or marketing goals (whatever you share in form responses or conversations)
• Billing and payment information when you become a client (processed through our invoicing platform — we don't store credit card numbers on our servers)

If you opt in to SMS notifications, we collect your phone number and your explicit consent record. See the "Text Messaging" section below for details.

Information Collected Automatically

When you visit our website, certain information is collected automatically:

• Your IP address and approximate geographic location
• Browser type and version, operating system, device type
• Pages you visit on our site, time spent, and how you arrived (referring URL or search term)
• Date and time of your visit
• If you've accepted marketing cookies: behavioral data collected by Google Analytics and Meta Pixel for purposes of measuring website traffic and remarketing

This information is collected through cookies and similar technologies — see our Cookie Statement for specifics on what loads, when, and how to manage your preferences.

Information We Do NOT Collect

We do not knowingly collect sensitive personal information as defined under California law (racial or ethnic origin, religious beliefs, genetic data, biometric data, health information, sexual orientation, etc.). If you choose to share any sensitive information in a free-text form field or conversation, we'll treat it confidentially but encourage you not to share more than is necessary for our communication.

We do not collect information from anyone we know to be under 18 — see the Children's Privacy section below.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to you. When you submit a form or contact us, we use your information to reply, schedule consultations, and follow up.
• To deliver services. When you become a client, we use your information to perform the work we've agreed to do (web development, SEO, marketing, etc.), communicate about your projects, and coordinate with your team.
• To send appointment and service-related text messages (if you opt in). See the "Text Messaging" section below.
• To invoice and process payments. Through our invoicing platform.
• To send marketing communications. If you've opted in to our newsletter or expressed interest in our services, we may send occasional updates, blog posts, or service announcements. You can unsubscribe at any time.
• To improve our website and services. Analytics data helps us understand which content is useful, where visitors come from, and how to make the site work better.
• To run advertising. If you've accepted marketing cookies, we may use your data through Meta Pixel for remarketing or look-alike audience advertising.
• To comply with law and protect our rights. We may use information to respond to legal process, prevent fraud, enforce our agreements, or protect our business and users.

3. How We Share Your Information

We do not sell your personal information for money. We do share it in the following situations and with the following types of recipients:

Service Providers We Use to Run Our Business

These third parties process information on our behalf to help us operate. They are contractually limited in what they can do with your data.

• EngageMINT (our white-labeled customer relationship management and marketing automation platform — powered by HighLevel). Stores contact information, conversation history, booking data, and form submissions. Sends SMS messages and emails on our behalf.
• Google. Provides Google Analytics 4 for website analytics. We use measurement ID G-H9TPFGDPVX. Google Analytics processes information about your visit (IP address, pages viewed, device type) per Google's policies.
• Meta (Facebook). Our Meta Pixel allows us to measure ad effectiveness and serve remarketing ads if you've previously visited our site and accepted marketing cookies. Meta processes this data per its own privacy policies.
• Wave (Wave Financial Inc.). Our invoicing and bookkeeping platform. Stores billing information for clients including names, business addresses, and payment records. Does not receive information about non-client website visitors.
• Cloudflare. Provides anti-spam protection for our website forms (Turnstile). Processes minimal browser data to verify form submissions are from real humans.
• Web hosting provider. Our hosting provider stores the data on our website and processes form submissions.

For Legal and Safety Reasons

We may share information when we believe in good faith that disclosure is necessary to:

• Comply with a subpoena, court order, or other legal obligation
• Protect our rights, property, or safety, or that of our clients or the public
• Investigate or prevent fraud, security breaches, or other illegal activity
• Cooperate with law enforcement in a lawful investigation

Business Transfers

If we are acquired by or merged with another company, your information may be transferred as part of that transaction. We'll notify you (typically by prominent notice on our website) before your information is transferred and becomes subject to a different privacy policy.

With Your Consent

For any sharing not described above, we'll ask for your permission first.

4. Use of AI in Our Services

We use artificial intelligence (AI) tools in our business operations, which may involve processing personal information you've provided. This includes:

• Chatbot responses. Our website chatbot may use AI to provide initial responses or help route your inquiry. Your input may be processed by AI tools to generate or suggest responses. We may review chatbot conversations to improve service quality and train our team.
• Content creation. AI tools assist us in drafting blog posts, articles, and other educational content on our Site. These don't typically process individual visitor information, but inform the content you see on our Site.
• Internal research and analysis. We may use AI tools for research, summarization, and analysis that informs our recommendations to clients. Where this involves your information, it's processed under the same privacy protections as other internal uses.

AI tools we use may include third-party services (such as OpenAI's models, Google's AI tools, Anthropic's Claude, or others). When personal information is shared with these tools, it is subject to their respective privacy policies and our contractual arrangements with them, including restrictions on their use of the data for training their general models.

We do not use AI to make automated decisions that have legal or similarly significant effects on you without human review. AI assists our team — it doesn't replace human judgment for material decisions about clients or inquiries.

If you have questions about how AI affects you specifically, or want to request that your interaction not involve AI processing where alternative options are available, contact us at info@radwebmarketing.com.

5. Text Messaging (SMS)

If you provide your phone number through one of our forms and opt in to receive text messages, we may send you messages related to appointment confirmations and reminders, service updates and project status, account notifications, and follow-up messages from our team.

Your consent and opt-in. By providing your phone number and opting in to receive text messages, you consent to the collection and use of your phone number for the purposes described in this policy. We obtain consent explicitly and inform you about the types of messages you will receive.

Sharing of SMS opt-in data. We do not share, sell, or disclose your personal information or mobile opt-in data to third parties without your explicit consent, except where required by law. SMS opt-in data and consent records are kept confidential and used solely for the purposes you have agreed to. All categories of personal information described elsewhere in this policy exclude text messaging originator opt-in data and consent — this information will not be shared with third parties.

Opting out. You have the right to opt out of receiving text messages from RAD Web Marketing at any time. To opt out, reply STOP to any text message you receive from us. We may send a confirmation that you've been unsubscribed. After opting out, you will no longer receive non-essential marketing or service messages from us via SMS. Service-essential communications (such as account security notifications) may continue via other channels.

Help. Reply HELP to any text message for assistance, or contact us at info@radwebmarketing.com or 707-205-3600.

Carrier and rate disclosures. Message and data rates may apply per your carrier's plan. Message frequency varies based on your account activity and preferences.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. We use a consent management platform that gives you control over what loads on the site:

• Functional cookies (always active): Required for the site to work — things like remembering your cookie preferences or maintaining your session.
• Statistics cookies (require consent): Google Analytics 4 for understanding how the site is used.
• Marketing cookies (require consent): Meta Pixel for advertising measurement and remarketing.

You can change your cookie preferences anytime by clicking the "Manage Consent" link in our footer, or through our Cookie Statement and Your Privacy Choices pages.

7. How Long We Keep Your Information

We keep your information only as long as we have a legitimate business or legal need:

• Inquiry contacts (no engagement): Up to 2 years from your last interaction, then deleted or anonymized.
• Active and past clients: For the duration of our engagement plus 7 years for tax, accounting, and contractual purposes, as required by California and federal law.
• Marketing list subscribers: Until you unsubscribe, plus a brief retention of the unsubscribe record to honor your preference.
• SMS opt-in records: For the duration of your opt-in plus a record of the opt-in and any subsequent opt-out, to demonstrate compliance with consent requirements.
• Website analytics data: Per Google Analytics 4 default retention (currently 14 months for user-level data).
• Backups: Personal information in backups may persist beyond these timeframes due to backup rotation schedules, but is not actively accessed.

8. How We Protect Your Information

We use industry-standard technical and organizational measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. These include encrypted connections (HTTPS), access controls limiting who on our team can view sensitive data, secure password practices, and vetted vendors for the third-party services we use.

No system is perfectly secure. While we work to protect your information, we cannot guarantee its absolute security. If we become aware of a security breach that compromises your personal information, we'll notify you as required by California and federal law.

9. Children's Privacy

Our services are intended for businesses and professionals. We do not knowingly collect personal information from anyone under 18. If you believe we may have inadvertently collected information from someone under 18, please contact us at info@radwebmarketing.com and we'll delete it promptly.

10. California Privacy Rights (CCPA and CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). This section describes those rights and how to exercise them.

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information about California residents:

Category	Examples	Collected
A. Identifiers	Name, email address, phone number, IP address, business name, online identifiers	YES
B. California Customer Records categories	Name, contact information, business contact information, billing information	YES
C. Protected classification characteristics	Age, gender, national origin, etc.	NO
D. Commercial information	Records of services purchased, payment history	YES (clients only)
E. Biometric information	Fingerprints, voiceprints, facial recognition data	NO
F. Internet or network activity	Browsing history on our website, pages viewed, interactions with our content	YES
G. Geolocation data	Approximate location based on IP address (city/region level)	YES (imprecise only)
H. Audio, electronic, visual information	Photos, recordings	NO
I. Professional or employment information	Business name, role, industry, business goals shared during inquiries	YES
J. Education information	Student records	NO
K. Inferences	Inferences drawn from the above to characterize interests or preferences	YES (limited, through marketing analytics)
L. Sensitive personal information	Government IDs, financial account credentials, health information, etc.	NO

Sources of Information

We collect information directly from you (when you fill out forms, contact us, or become a client), automatically (through cookies and analytics on our website), and from service providers who help us run our business.

Purposes of Collection

We use information for the purposes described in "How We Use Your Information" above. We do not use sensitive personal information for any purpose other than what's reasonably necessary to provide our services.

Sale or Sharing of Personal Information

We do not sell your personal information for money.

We may "share" personal information for cross-context behavioral advertising as defined under California law — specifically, our use of Meta Pixel may constitute "sharing" under the CPRA if you've accepted marketing cookies. You have the right to opt out of this sharing at any time through our Your Privacy Choices page or by withdrawing your cookie consent.

Your California Rights

If you are a California resident, you have the right to:

1. Right to Know. Request that we tell you what personal information we've collected, used, disclosed, or sold/shared about you in the past 12 months, including categories of sources, business purposes, and recipients.
2. Right to Access. Request a copy of the specific pieces of personal information we hold about you.
3. Right to Delete. Request that we delete personal information we've collected from you, subject to legal exceptions (such as records we're required to keep for tax or legal compliance).
4. Right to Correct. Request that we correct inaccurate personal information we hold about you.
5. Right to Opt Out of Sale or Sharing. Direct us to stop sharing your personal information for cross-context behavioral advertising. Use our Your Privacy Choices page or withdraw your cookie consent.
6. Right to Limit Use of Sensitive Personal Information. Because we don't process sensitive personal information for purposes beyond what's necessary to provide our services, this right doesn't change anything in practice for our customers — but you have it.
7. Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights. You'll receive the same services, prices, and quality whether or not you exercise your privacy rights.

How to Exercise Your Rights

You can exercise any of these rights by:

• Emailing us at info@radwebmarketing.com with the subject line "California Privacy Request"
• Calling us at 707-205-3600
• Mailing us at the address at the bottom of this page

We may need to verify your identity before fulfilling your request. We'll typically do this by asking you to provide information that matches what we have on file. We will respond to verifiable requests within 45 days, with a possible 45-day extension if we need more time (we'll let you know if so).

Authorized Agents

You can designate an authorized agent to make a request on your behalf. To do so, the agent must provide signed written authorization from you, and we may contact you to verify your identity and confirm you've authorized the request. Businesses do not need to provide this authorization if they have the legal authority to act on the consumer's behalf and provide proof of that authority.

Global Privacy Control (GPC)

We honor Global Privacy Control signals sent by your browser. If your browser sends a GPC signal when you visit our site, we will treat it as a valid opt-out request for the sale or sharing of your personal information. You don't need to do anything else to opt out — though you can also use the manual opt-out options described above if you prefer.

"Shine The Light" Law

California Civil Code Section 1798.83 ("Shine The Light") permits California residents to request, once per year and free of charge, information about categories of personal information disclosed to third parties for direct marketing purposes. To make such a request, contact us using the information at the end of this statement.

11. Do Not Track Signals

"Do Not Track" (DNT) is a browser setting that signals to websites you don't want to be tracked. There is currently no industry consensus on how websites should respond to DNT signals. Because Global Privacy Control (GPC) has emerged as the standard for privacy opt-out signals and is legally recognized in California, we honor GPC rather than DNT. If a uniform DNT standard is adopted, we'll update this statement.

12. Other State Privacy Laws

If you reside in a state with a comprehensive privacy law (such as Colorado, Connecticut, Virginia, Texas, Utah, or others), you may have privacy rights similar to those described in the California section above. We extend the California rights described in this statement to residents of other states with comprehensive privacy laws. To exercise your rights, contact us using the information at the end of this statement and reference your state of residence.

13. International Users

Our services are intended for users in the United States. If you access our website from outside the United States, your information will be processed in the United States. By using our services, you acknowledge that your information may be transferred to and processed in the United States, which may have different data protection laws than your country of residence.

14. Updates to This Statement

We may update this Privacy Statement from time to time. When we do, we'll update the "Last Updated" date at the top of this page. If we make material changes that affect your rights, we'll notify you more prominently — typically through a notice on our website homepage or, if you're a current client or newsletter subscriber, by email.

15. Contact Us

For privacy-related questions, requests, or concerns:

Email: info@radwebmarketing.com
Phone: 707-205-3600
Mail:
ARK Media, Inc.
DBA RAD Web Marketing
245 Kentucky St
Petaluma, CA 94954
United States

For general inquiries unrelated to privacy, please use our contact form.