Marketers in the service industry often seek fresh lead generation ideas There’s always gated content, offering visitors content in exchange for contact information. Guest blogging or the opposite, sponsored content are usually effective. Don’t forget video marketing is considered a strong way to generate leads since videos are so popular and don’t seem to be going away any time soon. Advertising on Facebook or pay-per-click advertising on Google helps attract traffic Retarget marketing and landing page optimization should also be considered
- Gated content lets you obtain contact information of interested users in exchange for access to things like e-books or software tools.
- Guest blogging at popular websites is a great way to boost your brand and receive referral traffic.
- Paying for Facebook and Google PPC ads can generate quality leads.
“All the website traffic and ad impressions in the world don’t make for good marketing if they can’t deliver new leads.”