Branding

Plans and Information

Your brand is more than just cool colors and a stylish logo.

Its how you position your company within its market.  Its how your customers view your business.

Branding is how you communicate with your customers, how you answer the phone, how you compose your emails, how you follow up with clients, the imagery you use on your website and in your marketing materials.  The colors, and the fonts and the style of your graphics.

Branding is the art of becoming knowable, likable and trustable.

As Jeff Bezos said, “Branding is what people say about you, when you’re not in the room”.  We will help you carefully craft your business’ look and message – creating a memorable brand that will pass along the right message for success.

We serve branding clients world-wide as well as locally in Petaluma, Santa Rosa, Rohnert Park, Sonoma, Napa, Novato, San Rafael, Marin and the North Bay.

RAD Branding Packages

 

Your brand is one of the most important investments you can make into your business. As with any smart investment, it’s one that needs to make sense.  

Our logo design and branding packages are created to help small businesses and entrepreneurs put their very best foot forward.

These packages serve as a guideline for our different levels of service. Our team can help you find the package that is right for you or develop a custom package to fit your specific needs.

After an initial Q&A where we determine your identity, range of services and target client/customer we’ll craft the perfect brand identity for your business. A brand that captures the essence of what you offer, while attracting the clients you deserve.  We’ll deliver a logo and brand guide that helps you put it all into practice.

Custom Logo Design

  • Brand questionnaire and design consultation (In person or Skype)
  • 3 logo concepts with 2 rounds of revisions on the chosen concept
  • One final logo –  Full-color logo (main version), Grayscale logo, Logo to use with a color background, Small version of your logo to use as a favicon or icon
  • Final logo files for both web and print:  Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept, Vector PDF file: excellent for printing; can be opened in Illustrator, One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use), One high resolution .PNG logo file with a transparent background.

Branding Guide – PDF and online version 

  • Brand positioning, target client and tone/voice of the company all together in a custom brandguidelines booklet.
  • Brand colors and sub colors
  • Brand fonts, icons and imagery

Timeline: 2-3 weeks

After an initial Q&A where we determine your identity, range of services and target client/customer we’ll craft the perfect brand identity for your business. A brand that captures the essence of what you offer, while attracting the clients you deserve.  We’ll deliver a logo, brand guide, and your choice of up to 3 graphics/media collateral designs, that will ensure that your story and business will be remembered.

Custom Logo Design

  • Brand questionnaire and design consultation (In person or Skype)
  • 3 logo concepts with 2 rounds of revisions on the chosen concept
  • One final logo –  Full-color logo (main version), Grayscale logo, Logo to use with a color background, Small version of your logo to use as a favicon or icon
  • Final logo files for both web and print:  Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept, Vector PDF file: excellent for printing; can be opened in Illustrator, One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use), One high resolution .PNG logo file with a transparent background.

Branding guide – PDF and online version

  • Brand positioning, target client and tone/voice of the company all together in a custom brand guide.
  • Brand colors and sub colors
  • Brand fonts, icons and imagery

Business Collateral Design

(Choose Three – includes design only, printing costs are additional if desired)

  • Business card
  • Letterhead design
  • Double sided postcard
  • Thank You cards
  • Email header design
  • Newsletter templates
  • Envelopes
  • Other (let us know if there is something specific that you need)

Timeline: 3-4 weeks

This full-service package starts with a design consultation where we get to know you and your business.  We’ll create a strong brand and a memorable brand identity, which will serve to launch your brand to the masses.  

After an initial Q&A where we determine your identity, range of services and target client/customer we’ll craft the perfect brand identity for your business. A brand that captures the essence of what you offer, while attracting the clients you deserve.  We’ll deliver a logo, brand guide, your choice of design graphics, social media graphics and a carefully designed website that is the perfect representation of your brand.

Custom Logo Design

  • Brand questionnaire and design consultation (In person or Skype)
  • 3 logo concepts with 3 rounds of revisions on the chosen concept
  • One final logo –  Full-color logo (main version), Grayscale logo, Logo to use with a color background, Small version of your logo to use as a favicon or icon
  • Final logo files for both web and print:  Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept, Vector PDF file: excellent for printing; can be opened in Illustrator, One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use), One high resolution .PNG logo file with a transparent background.

Brand Guidelines Booklet

  • Brand positioning, target client and tone/voice of the company all together in a custom brand guide.
  • Brand colors and sub colors
  • Brand fonts, icons and imagery

Business Collateral Design

(Choose Three – design only, printing costs are additional if desired)

  • Business card
  • Letterhead design
  • Double sided postcard
  • Thank You cards
  • Email header design
  • Newsletter templates
  • Envelopes
  • Other (let us know if there is something specific that you need)

Facebook and Twitter Branding

  • Profile images
  • Cover photos

Website design/redesign

  • Customized WordPress website built to communicate your brand
  • Up to 10 pages designed
  • Personalized email and email signature
  • Email newsletter (MailChimp) set up
  • Social media integration
  • Optimized for mobile users/responsive

Estimated Timeline: 6-8 weeks

Looking for help with a logo, graphic design, or full branding package?

Branding can be a bit more complicated than our pre-set packages afford, so send us some info on your business and what you’re looking to accomplish, and we’ll get back to you to do a branding analysis and estimate.

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