RADventures in Marketing

Brands are more than just a name. They are almost a living being; engaging with audiences and forming a persona of their own. Therefore, in order for a brand to succeed, it's best to be unique. For example, brands could change their domain name from a ".com" to a...

Company logos are a great first impression for potential consumers, so it's important to take the design process seriously. When creating this logo, companies should start with their story and brainstorm words that explain their brand. The sketches of the logo should...

Facebook Groups and Facebook Pages both offer individual benefits when it comes to marketing your brand on one of the most active platforms. Facebook Pages is a feature that is best for those who are trying to reach a broader audience in a public manner. Facebook...

The online video platform, Youtube, now allows online marketers to manage their ad campaigns. From ads that can be skipped, to banner ads, and even pre-video surveys, marketers can choose the media that best fits their audience. On top of that, Youtube has utilized...

The number one goal of your landing page should be to turn your visitors into returning customers. You can do this through four key steps that results in a more optimized landing page. The first step is to provide an offer that has a catchy headline and a call to...

Facebook is actually the parent company of Instagram, and now marketers can use Facebook's marketing tools to schedule Instagram posts in advanced. This marketing tool is called Facebook’s Creator Studio, and advertisers can schedule traditional Instagram posts and...

It is proven that our short-term memories can often have a hard time retaining certain information, especially if our attention can be quickly swayed by the next passing distraction. This is why it is key to choose a domain name that has enough power to stand out in...

The aesthetics of a website are prime contributors when it comes to whether or not the website is visually appealing to an individual viewer. Since everyone has their own preference, these aesthetics are considered inherently subjective. In order to determine when...

Instagram has over 800 million users worldwide, and if you're not using it for your business, you're missing out. Posting on Instagram isn't hard. Begin by tapping the plus sign icon at the bottom of the screen. Choose a photo or video from your library, or shoot one...

Consumers who a browsing websites typically take an average of seven seconds to decide if they are going to stay, so it's imperative to have an engaging, visually-appealing landing page for your website. First, you'll want to have a responsive design, which optimizes...

Unlike written articles, SEO optimization for Youtube videos can be a little trickier, but still plays in an important role in online marketing. It's imperative that they are plenty of keywords in not only the title, but in the video description and tags. To better...

As each moment passes, our eyes are gathering light and interpreting different colors that can directly transform our mood and perception. Color psychology is the study of how certain hues can alter human behavior, making it only logical to utilize this form of...

Being your own boss can be an exciting prospect, but it also come with several other requirements that you might not have thought of and can be overwhelming in the beginning. In her new blog post, Farahnaz Mohammed highlights 8 different resources young business...

Many businesses today and start-ups that you notice have figured out that our country enjoys a certain level of convince and are willing to pay nicely for it. In his new blog post, Brian Halligan addresses this topic by utilizing his daily experiences. He takes the...

Lead generation is essential in allowing a business to grow. Basically, a lead is someone who generates interest in a company, allowing the company to grow their relationship with the consumer. It's helpful to have lead generation after you've already established an...

Google's local algorithm varies from its organic algorithm, so it's important to take into a few specific factors when promoting local businesses. First of all, the local algorithm takes into account the consumers proximity to the business, and the location zip code...

In order to drive more traffic to your website, it's important to have backlinks, or links that direct to your site directly from other sites. You'll want to pay attention to who's referencing your site online, and make sure they are always linking to it. If your site...

Instagram Stories provide an effective method of using images, videos and interactive elements to boost brands. Many brands are already making effective use of them. LEGO highlights works of art made with their product, adding polls and quizzes to engage their...

An analysis was conducted in which five million search results from Google were examined, with a particular focus on click through rate. Top sites have relatively high click through rates, but moving up or down by a certain position may or may not have significant...

In order to maximize the rates of conversion produced by your webpage, it is necessary to put in constant work and allow your page to evolve consistently as you accrue new information and insights. To do this, you can invest in various helpful tools, like certain...