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RADventures in Marketing

(let’s talk all things digital marketing)

How to Create a Wikipedia Page for Your Company

How to Create a Wikipedia Page for Your Company

Wikipedia is considered one of the most commonly used third-party sources when it comes to ranking high on Google. Creating a page for your business on Wikipedia's platform can help you increase visibility with your company, directly leading to increased revenue. You...

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What Are SOPs & How Do You Write Good Ones?

What Are SOPs & How Do You Write Good Ones?

The acronym SOP stands for standard operating procedure, and it is a list of instructions that includes step-by-step directions on how to complete a certain procedure. These instructions are often shared with new employees as a way to help them digest a company's...

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5 Simple But Effective Ways To Market a Services Business

5 Simple But Effective Ways To Market a Services Business

Marketing a service is much different in comparison to marketing a product. The number one element of marketing a service is to build a high level of trust with your consumers. You can do this by sending a clear and concise message through your marketing campaigns....

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How to Design a Logo [Step-by-Step Guide]

How to Design a Logo [Step-by-Step Guide]

Company logos are a great first impression for potential consumers, so it's important to take the design process seriously. When creating this logo, companies should start with their story and brainstorm words that explain their brand. The sketches of the logo should...

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The 4 Critical Steps to Landing Page Optimization

The 4 Critical Steps to Landing Page Optimization

The number one goal of your landing page should be to turn your visitors into returning customers. You can do this through four key steps that results in a more optimized landing page. The first step is to provide an offer that has a catchy headline and a call to...

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Personal Preferences in Website Design: When Is It Ok?

Personal Preferences in Website Design: When Is It Ok?

The aesthetics of a website are prime contributors when it comes to whether or not the website is visually appealing to an individual viewer. Since everyone has their own preference, these aesthetics are considered inherently subjective. In order to determine when...

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