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RADventures in Marketing

(let’s talk all things digital marketing)

How Long Does SEO Take?

How Long Does SEO Take?

The technique of increasing a website's ranking in search engine results pages is called search engine optimization (SEO) (SERPs). It's a long-term plan that needs time and work to bear fruit. In this article, we'll talk about how long SEO takes and why it needs to be...

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How to Do Brand Storytelling in 3 Successful Ways

How to Do Brand Storytelling in 3 Successful Ways

Good brand storytelling reflects all that a brand is, from its history to its characters and its mission. It is not simply about products and services. One way to approach brand storytelling is by providing data-driven insights. A second method is to focus on audience...

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Your 2020 website strategy must include these 5 things

Your 2020 website strategy must include these 5 things

As 2020 nears, you might be thinking of ways to improve your website and give it a fresh look in the new year. For starters, determine which three objectives that you have for your users on your site. Create a solid plan for your site's structure in all it will...

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Your Content Probably Isn’t Unique (And That’s Okay)

Your Content Probably Isn’t Unique (And That’s Okay)

Creating unique content online is almost impossible to do However, you can use variables in your content that make it stand out from the rest. Ensure that your website or business has a distinct brand voice that can be recognized by web users. Nearly all of the top...

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Top 9 proven lead generation ideas you need to try in 2020

Top 9 proven lead generation ideas you need to try in 2020

Marketers in the service industry often seek fresh lead generation ideas There's always gated content, offering visitors content in exchange for contact information. Guest blogging or the opposite, sponsored content are usually effective. Don't forget video marketing...

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21 YouTube SEO Tools to Boost Your Video Rankings

21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is the second largest search engine in the world, so it pays to apply SEO techniques to your video content there. Begin by utilizing the YouTube Search on Google Trends to gauge interest in relevant topics. In order for users to find your videos, you must...

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The Importance of URL Structure For SEO (And How To Use It)

The Importance of URL Structure For SEO (And How To Use It)

The best URL for good SEO optimization is going to average between 35 and 40 characters. This is what the top ranked Google URL's are at the moment. This means that you don't need extra junk at the end of your URL because it's going to get ignored anyways. Consider...

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What Is Content Seeding & How Does It Work? [Examples]

What Is Content Seeding & How Does It Work? [Examples]

Content seeding is an effective way to grow a brand's awareness and leads. It involves a brand "planting" its content across a variety of platforms that are of interest to its target audience. One method of content seeding is partnering with a social media influencer...

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How to Promote Your Old Evergreen Content: 5 Tips

How to Promote Your Old Evergreen Content: 5 Tips

When you are trying to generate more traffic for your evergeen content, ensure that you don't forget to draw on your archive of articles and posts to entice readers. Maintain an inventory of your content and champion it as equally relevant to more recent articles....

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