YouTube is the second largest search engine in the world, so it pays to apply SEO techniques to your video content there. Begin by utilizing the YouTube Search on Google Trends to gauge interest in relevant topics. In order for users to find your videos, you must identify the best keywords and keyword tags. You can manage and audit your channel with YouTube Analytics or TubeBuddies. It also pays to research the competition and to moderate comments to your videos. In short, only by thinking in terms of SEO will you be able to realize the full potential of your YouTube videos.
- Google Trends has a YouTube Search that can be used to identify what people are most interested in at the moment.
- For people to find your videos, you need to identify and use the right keywords and tags.
- Make sure to moderate comments to your videos, as they can easily degenerate into a cesspool of negativity.
“The good people watching YouTube consume more than 1 billion hours every single day.”